One-in-three pharmacy customers are looking for help with their oral care.
You and your colleagues are ideally placed to inform and advise them. You have the benefit of knowing the medical history of your patients, know who will be at risk of dental decay and who may be suffering from a dry mouth.
However, consumer research conducted by Dr Heff’s in 2019 (sample size over 3,500 UK adults) found out that about 70% of people in ALL age categories found the concept of Dr Heff’s ‘Remarkable Mints’ appealing!
We appreciate that understanding what core range to stock in the oral care section of the OTC section of the store is no easy task. Having the right product range of toothbrushes, toothpastes and mouth care products can be a difficult selection job.
What criteria are you using when deciding which products to stock?
Dentists are often frustrated that the products they want to see bought by consumers are not sold in pharmacy stores.
Dr Heff’s ‘Remarkable Mints’ have been invented by two UK dentists. Their mission is to give consumers ‘protection in their pocket all day everyday’. Dr Heff’s Remarkable Mints are the only mints in the world scientifically tested to reverse tooth decay and tooth erosion. They are also the only mint in the world to be accredited by ‘Toothfriendly International’.
Scientifically Proven to Work
When Dr Toby and Dr Mike started to create a mint that was actually good for you, they both knew that the product had to stand up to critical evidence base standards. The mint had to offer evidence-based benefits in order for their peers to take the product seriously and to decide to stock the mints. To that end, we not only used existing studies:
- Ritter AV, Bader JD, Leo MC, et al. Tooth-surface-specific effects of xylitol randomized trial results. J Dent Res. 2013;92(6):512-517.
We did some research ourselves:
- Remineralization Potential of Mints Containing Bioactive Agents in Artificially Induced Root CariesCamila A Zamperini Ana K Bedran-Russo
The key finding from the research confirmed that daily consumption of Dr. Heff’s mints helps:
Prevent tooth decay
Prevents dry mouth
Could help to prevent tooth erosion
We are delighted to share The Science Behind Dr Heff’s Remarkable Mints – 2021– the mints which fight plaque, neutralise acids, remineralise teeth and freshen breath – the only mint to reverse tooth decay, scientifically tested. They also taste great, freshen breath and are an ideal ‘on the go’ preventative oral health supplement.
Our ‘Remarkable Mints’ are suitable for adults of all ages, and for children above the age of 3 years. They also taste great. And obviously, being invented by dentists, they have no sugar in them at all. The mints are made out of only 5 ingredients including green tea extract, xylitol and calcium phosphate.
The products come in packs of 30, in recyclable packaging. Each ‘doypack’ is about the size of a pack of cards, ideal to carry around in a pocket or handbag.
They make great products to sell by your counter/til area…they will be a fantastic ‘impulse’ purchase by consumers and they are priced extremely competitively (RRP of £3.49 per pack), with good margins for you. We are sure once your customers try them, they will return frequently to ‘top up’ and repeat purchase.
Finally, remember that most diseases enter the body through the mouth…so good oral health helps improve peoples’ overall health.
How to order your Dr. Heffs mints
You can order from us direct with a trade discount, simply set an account up with us and we will take your order and deliver them straight to your door.